Curriculum Bachelor of Science in Business Administration Major in Marketing Management
(Effective June 2018)
| FIRST TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| GE 1 |
Understanding The Self |
3 |
| GE 2 |
Readings in Philippine History |
3 |
| GE 3 |
The Contemporary World |
3 |
| GE 4 |
Mathematics in the Modern World |
3 |
| GE ELECTIVE 1 |
Living in the IT ERA |
3 |
| GE ELECTIVE 2 |
Gender and Society |
3 |
| PIL 1 |
Komunikasyon sa Pilipino |
3 |
| PE 1 |
Physical Education 1 |
|
| NSTP 1 |
Nat’l. Service Training Program |
|
|
|
21 |
| SECOND TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| GE 5 |
Purposive Communication |
3 |
| GE 6 |
Art Appreciation |
3 |
| GE 7 |
Science, Technology & Society |
3 |
| GE 8 |
Ethics |
3 |
| GE 9 |
Rizal |
3 |
| GE ELECTIVE 3 |
Philippine Popular Culture |
3 |
| PIL 2 |
Panitikang Pilipino |
3 |
| PE 2 |
Physical Education 2 |
|
| NSTP 2 |
Nat’l. Service Training Program |
|
|
|
21 |
| THIRD TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| BA Core1 |
Basic Microeconomics (Eco) |
3 |
| BA Core 2 |
Business Law (Obligation & Contracts) |
3 |
| BA Core 3 |
Taxation (Income Taxation) |
3 |
| Prof.1 |
Professional Salesmanship |
3 |
| Prof.2 |
Marketing Research |
3 |
| Elective 1 |
|
3 |
| PE 3 |
Physical Education 3 |
|
|
|
|
|
|
18 |
| FOURTH TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| BA Core 4 |
Good Governance & Social Responsibility |
3 |
| BA Core 5 |
Human Resource Management |
3 |
| BA Core 6 |
International Business & Trade |
3 |
| Prof 3 |
Marketing Management |
3 |
| Prof 4 |
Distribution Management |
3 |
| Elective 2 |
|
3 |
| PE 4 |
Physical Education 4 |
|
|
|
|
|
|
18 |
| FIFTH TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| BA Core 7 |
Business Research |
3 |
| BA Core 8 |
Thesis or Feasibility Study |
3 |
| Prof 5 |
Advertising |
3 |
| Prof 6 |
Product Management |
3 |
| Core Bus1 |
Operations Management (TQM) |
3 |
| Elective 3 |
|
3 |
|
|
|
|
|
18 |
| SIXTH TERM |
| CODE |
DESCRIPTIVE TITLE |
UNITS |
| Prof 7 |
Retail Management |
3 |
| Prof 8 |
Pricing Strategy |
3 |
| Core Bus2 |
Strategic Management |
3 |
| Practicum |
Work Integrated Learning |
6 |
| Elective 4 |
|
3 |
|
|
|
|
|
18 |
